Our Playbook
Introduction
Hey there, welcome to Light-it's Playbook! If you are reading this, you are likely interested in learning more about Light-it and about how we work as a company.
Back when we started Light-it, we had an idea of how we wanted the company to function, grow, and flow. But we also knew the real world is like that stream you can't stop - it often takes you on unexpected twists and turns - and it would be difficult for us to maintain our original vision. That's why we needed something to be our anchor, our true north. And so, we put pen to paper.
This document is our company's Playbook, the blueprint that guides all of our business and development practices. It was written in 2019, and it is still our safeguard, our north star, and we're proud to say that, despite of the incredible growth we've experienced, our Playbook hasn't changed much, and still applies perfectly to our culture and way of working.
We did not write this as a way to attract new clients. We wrote it for us. Whenever we find ourselves at a crossroads or face a tough decision, we know we can go back to the Playbook for insight. Whenever we feel like we lack perspective and our intuitions are thrown off balance, we know the Playbook can remind us of our priorities and values. Whenever we feel like our work is going off on tangents and too much of our time is being spent in minutiae, we know the Playbook puts forth the methods necessary to turn that around and ensure we focus on impact.
So, whether you're a Light-it teammate, applicant, client, or just stumbled upon us... get ready to uncover what makes us who we are.